This isn't just about fertility

It's about the legacy you pass on. The choices you make today shape your partner's pregnancy, your child's lifelong health, and even the health of your grandchildren.

50%

of all fertility issues are male-factor

400%

the increased risk of miscarriage if you drink alcohol in the week leading up to conception

200%

the increased risk of your child developing metabolic disease if you're overweight

Gents, this is bigger than you think.

You've probably been told sperm is just about numbers. Count, motility, morphology. But here's the truth: a sperm test only gives you half the picture.

Sam, one of our participants, was the picture of health. He lifted, ate well, felt great. But he was deficient in a key nutrient—one that impacts how genes switch on and off, especially the ones tied to brain development, metabolism, and immune function.

Without Upstream, he would never have known. Correcting that deficiency gives his future child a better start in life.

Couple making health choices for conception

Why This Matters

Having a baby is a team sport.

The Current Reality

For too long, the burden has been placed almost entirely on women. They make enormous sacrifices with their bodies, their health, and their lifestyles to bring a child into the world.

Your Opportunity

For men, the ask is smaller—but no less important. Ten weeks of focused change. Ten weeks of stepping into the preseason of fatherhood. Ten weeks to optimize your biology so you can show up fully for your partner and give your child the strongest possible start.

Your Role, Your Responsibility, Your Legacy

The choices you make today echo through generations. Every decision shapes not just your future, but the future of your bloodline.

Metabolic Health

Your weight, nutrition, and daily habits can impact your child's risk of disease and metabolic disorders throughout their lifetime.

Resilience

Your stress levels and mental health can impact how resilient your child will be to stress and anxiety for life.

Pregnancy Health

Your sperm health can influence whether your partner may face pre-eclampsia or gestational diabetes during pregnancy.

Generational Impact

Your exposures today ripple forward—to your children, your grandchildren, and beyond. Your legacy starts now.

Step Into Fatherhood With Intention

This isn't about fear. It's about opportunity.

The opportunity to give your partner the healthiest pregnancy possible.

The opportunity to give your child the strongest start in life.

The opportunity to take ownership of your role as a father before fatherhood even begins.

Your fertility. Their health.

That's the power you hold.