Our Story
Redefining Parenthood Through Science
A deeply intentional approach to parenthood
Our Mission
We believe approaching parenthood is one of the most powerful moments to shape generational health - both for you and for generations to come. Traditional approaches fall short: 1 in 6 couples are infertile, and there are unnecessary miscarriages and pregnancy complications. We've believe in a different path.
We help couples enter this chapter at their best—physically, mentally, and emotionally. By preparing in advance, parents don't just improve their own health outcomes, they create a ripple effect that lasts for generations.
World-Class Expertise
Our team combines decades of experience in reproductive endocrinology, functional medicine, and personalized care.
Gigi Gotz
Founder & CEO
Gigi is a health-tech founder in the consumer space, having previously co-founded Batelle, an outcomes based coaching model that has helped thousands of parents lay the best foundation for their children. She studied Jurisprudence at the University of Oxford, Teddy Hall.
Melissa Keinath, Ph.D., FACMG
Geneticist & Epigenetic Expert
Dr. Melissa Keinath is a board-certified laboratory geneticist with over 10 years of experience in clinical cytogenetic and molecular genetic analyses, specializing in the diagnoses and management of oncological and germline genetic diseases. Melissa got her PHD in Embryology at the Carnegie Institute for Science.
Raffaele Teperino, PHD
Epigenetic Expert & Researcher
Raffaele is the Group Leader of Environmental Epigenetics at the Helmholtz Diabetes Center in Munich. He is also a leading epigenetic researcher who specializes in the impact of paternal health at conception for pregnancy outcomes and offspring health.
Dr Jonathan Ramsay
Strategic Advisor & Urologist
Dr Ramsay is one of the most respected male fertility specialists in the UK. He has been practising for over 40 years, is an honoury member at Imperial College London, and has published numerous scientific studies on poor quality sperm and the relationship of semen analysis, DNA quality and the relevance of the microbiome to male and female fertility.
Dr. Jordan Shlain
Founder & Managing Partner
Dr. Jordan Shlain is the Founder and Managing Partner at Private Medical, a full-service, family office for health and medicine that provides comprehensive, evidence-based care to members in New York, Los Angeles, San Francisco, Miami, and Silicon Valley. He's had over 25 years of experience as a primary care physician, and is also a writer and health tech entrepreneur.
Our Values
Clarity
We communicate simply and directly, so you never feel lost in jargon or half-truths.
Curiosity
We keep exploring, learning, and sharing discoveries with you, so you're always ahead of the curve.
Courage
You'll benefit from our willingness to say what others won't. We take bold positions and challenge assumptions when it serves your best outcome.
Intentionality
Substance over noise — everything we do is deliberate. We don't chase trends or add clutter. Every product, every word, and every interaction is crafted with care.